July 2016

The popularity of supply chain management has added layers of service to traditional warehousing and distribution by creating terms such as third-party logistics (3PL) and fourth-party logistics (4PL). These terms, used loosely, have many clients asking, “How can these services benefit my product/business?” After consulting thebusinessdictionary.com, the definitions of these terms do not provide a full understanding:

Not every service program is the same. What criteria should you use to develop a unique customer experience? What do you do if your customer’s needs fall outside of your capabilities? Use these principles to find opportunities to support your brand and improve customer satisfaction.